Hiroshi Fujiwara is a pioneer in streetwear, music, and art, and the ultimate arbiter of cool. Known internationally as one of the founding fathers of Tokyo's Harajuku scene, Fujiwara exerts a disproportionate influence over contemporary design culture. Originally released during the 2011 Tokyo Book Fair at the Museum of Contemporary Art, the book features interviews and portraits of Hiroshi Fujiwara, along with a special feature that conveys the appeal of "people."

Shokugeki" is a magazine that focuses on the richness that lies in a casual lifestyle. In its 11th issue, the magazine features Hiroshi Fujiwara in a portrait series that highlights the individual. He has been a driving force in culture, fashion, art, and music in the constantly changing city of Tokyo, and the magazine follows his diverse activities through interviews and coverage.

The magazine also includes various serials, such as "Sake, Cuisine, Shops, and Letters" by Shu Torikai, the representative director of Jiyu-kobo, a typography design company, "The Future of Food and Nature" by Chef Shinichiro Harakawa, with guest Erika Kobayashi, and "Post-Retirement" by Hiroshi Eguchi, who recently opened the mitosaya herb garden distillery in Ohtaki-cho, Chiba prefecture. Other themes related to lifestyle are also explored in various sections, such as "Art Shuttle" by Junpei Mura, who works at the Ruling Augustine Gallery in New York.

The magazine is printed in color, has 160 pages, and measures 20.4 x 13.3cm. It is published by YKG publishing.

This magazine is rare and purchased in Japan.

Brand new and in packaging.